By Sally Saad
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May 27, 2021
Customer service is an essential element in a business or a consumer. For example, you are a consumer, and you want to purchase something in a store or even in a marketplace. As you walk through the reception, there is someone who welcomes you and gives you a detailed description of the product and services they offer; you will buy. In another instance, you go into a store, no one receives you, the items are not well described, and you can’t find what you were looking for. You won't buy anything from them. It may be hard for you as a consumer to discover immediately, but as a seller, perfect customer service has the best place in the growth of your business. Whether you are a business owner or a consumer, below are why you should prioritize customer service. ● New or returning buyers Customer service is a converting aspect. As a business owner, you have a target audience that you are aiming at. Customer service will help you convert potential customers to buyers. A good customer reception will convert, and the vice-versa is true. A returning buyer means that they are satisfied by your services and products; the kind of service you give them makes them return frequently. With perfect customer service, the old consumer will be your ambassador, thus bringing new customers on board. The practice enhances customer loyalty. ● Customer loyalty It is understandable how hard it can be to maintain customer loyalty as a business owner. To achieve or increase your customer’s loyalty in your business, it all starts with the kind of services you are giving your clients. Customer services is a start-up gear to customer loyalty. For a customer to be loyal to you as a business owner, you do not need to entice new customers and forget about your old customers. The cost of attracting new customers is much higher than just keeping your old customers. As a business, you sometimes lose your loyal customers by attracting new customers with poor strategy. Perfect Customer service will create customer loyalty.